Probably the most straightforward and stress-free of all the postcards and work that I did for this. Whilst I didn't want to do something /too/ obvious, I figured the biggest representative common across all of the underground systems was the branding and the signage they used throughout - especially as it gave them all their individual 'iconic'-ness. So I used the signs as a basis to create the final illustrations.
Helvetica is used heavily on the Subway signage, so I basically used the type and shape tools to plot it all down around the artboard. Even though this is probably the most simple of all the work ive done for it, the choice to crop in this way is a really good way of using type as image, using that visual identity Helvetica brings to help communicate the 'subway'. The colours of the spots as well are probably the most well known of all of the subway runs for tourists - being the one's for 42nd Street into Times Square.
No comments:
Post a Comment