In terms of the sound considerations for my animations - I wanted to use something that was a little bit naive and silly like the tone of the animations themselves, whilst also maintaining some degree of melancholy and bad vibe due to the subject matter I was dealing with.
Quite a lot of adverts and animated stings use music like this - a notable recent advert in particular being one for Corsodyl mouthwash (made by the ad agency Grey London, directed by Joe Roman) , which regularly plays off a common fear of people losing teeth due to bad dental hygiene. They tend to use a lot of shock-style videos, but I think the stripped back cover of 'Tainted Love' in this kind of pulls off the sort-of scary feeling they were wanting without it using conventionally 'scary' sounding music.
Another advert I feel uses music to create a certain atmosphere particularly well is agency Mother's advert for IKEA (directed by Mark Pytlik) - Happy Inside, where they let a bunch of volunteered pet cats into an IKEA store and filmed them in the surroundings.
Whilst i'm biased about the success of this advert because I have a particular love of cats - I think the choice of music accompanying this (Pianni, By Mara Carlyle) really makes you feel calm and relaxed whilst watching it, which adds to the 'home' vibe the creators were trying to communicate. I think its a really good example of how music co-exists with visual, moving picture-based work to create an overall effect, something I want to replicate with my own animations.
However, due to not having licensing in any form, I had to get my music from a royalty-free source. Freesound.org is a particularly good website for these kind of things, as people produce a large variety of foley sounds and royalty-free music (of varying quality) that you can use for projects.
I knew I didn't want to use foley sounds for my stings, largely because I didn't feel it would be suitable for something that was designed as an entrance for a TV documentory - which typically tend to use music more.
I managed to find this clip of a music-box style track, which I thought fitted the overall tone of voice I wanted the animations to have - typically in the same vein of usage as the above two adverts have done. In order to add the audio, I placed the final exported versions of the animations into an After Effects composition along with the audio, and simply trimmed the audio to what I needed using Keyframes to fade the audio at the end of the clip.
The end result looks/sounds like this:
I think the outcome with the music works well, they both compliment each other suitably. Whilst I think the animation could be slightly cleaned up in places to make it look more professional, the addition of the music and its composure in After Effects definately refines it from the raw footage exported from Photoshop.
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