OUIL503 Responsive YCN MOO! Business Cards - Idea finalisation and production

As part of my idea generation, I started looking at the actual business card itself, and how simple changes to the look of the card could represent lots of different businesses (and therefore show how 'Design Works Wonders'!) 

I had worked a previous idea about giving the business cards little identifiable items related to their businesses - flowers and shears for a florist, tools for a builder etc....and decided to come up with as many identifiable business card symbols as I could. The idea was I could draw these up and compile them to create some form of an animation, where the professions change as the video progresses.

The colour scheme for the backgrounds are the colours provided in MOO's style guide, keeping it consistent with their brand. I wanted to make something that was in keeping both with the sort of work I like to do, whilst still trying to working in MOO's signature tone of voice which I think these do quite nicely.

The other thing I needed to work out was the music that was going to be used. I wanted the video to be shown to be suitable for use on social media (like before youtube videos) whilst also having the possibility of being used on TV. 

I was really keen on using a song from a band called Lullatone - who's music tends to get licensed by advertisers a lot for how cheery and happy it sounds. I thought their music would suit the tone of voice of MOO quite well. This is the sort of music they produce:

Unfortunately I wouldn't be able to use a Lullatone song in my example due to Licensing restrictions - so I thought I would try to find a similar sounding thing that was Royalty free for the purpose of submitting the video.

I found this song by Kevin Mcleod, which had a similar tune to what I was orginially looking for whilst still being free-for-use. This is what the video looked like when it was all put together:

I was quite pleased with the outcome of this! I think ideally I could have animated a lot of the elements a lot more to make it more engaging, but due to the time constraints I was faced with I just didn't have enough time to do it. All that was left from this point onwards was to assemble the presentation boards to submit alongside it and it was ready to go.