Friends of the Earth - 'The Bee Cause'
I've identified Friends of the Earth as a potential 'client' for this project previously - but I really like their 'Bee Cause' campaign; designed as a webpage (and also a downloadable App!) - showing people all of the Bee Homes and Bee Savers (Active Beehives/sanctuaries & Donators) across the UK. They also give you the opportunity to recieve a 'Bee Saver' kit if you give them a donation, filled with loads of resources designed to help you set up Bee-Friendly environments at home.
Care To Click - Infographic Campaign
This animated infographic was created by a guy called Brandon Wall, who does a lot of really neat stop motion and 2d animated advertisements and videos. I really like the aesthetic of them - but they're also really great for displaying information in a really simple manner, which would also suit the tone of voice i'm looking at for displaying the information in my own project.
Suffolk Waste Partnership - 'Plastics Know Your Place'
Done in the style of a 1950's telemarketing advertisement - this campaign is especially relevant to what i'm looking at, because its all specifically about plastic!! Its a really great way to show people exactly what to DO with their plastics, and how to recycle them - because its often quite difficult to tell what you can and can't recycle when it comes to plastic. The humour used in it makes the video approachable for people of all ages, which is great for a campaign done on the scale this one is.
Recycle Now UK - Animated infographics
Recycle Now is a national campaign - that informs people about the process of recycling and how they can recycle their own waste. The visuals on this are even simpler than the ones used in Brandon Wall's animated campaign videos, which would make them suitable for something I'd make on my own.
The videos are friendly, they have really cheery music in the background and the language and the aesthetic of it means you could show this to someone in a primary school whilst also being suitable to be able to show to older generations. (they're also great points of research for finding out more about plastic and recycling!)
Östergötland County Council Sweden for 'Waste To Energy EU' - 'Don't Waste Your Waste'
A campaign to help raise awareness about the amount of waste created by Europe, and to educate people how the waste they do produce can be recycled and reused again. The Concept, script, design and art direction was created by Dedicate, the final animation by Jonas Porsgaard of SAPP (sapp.se). Again, much like the Recycle UK campaign, the style of the video is friendly and approachable, and designed to appeal to a wide range of people.
Large-running audiences are usually considered to be bad ideas, but considering these videos are designed to be used for en-masse communication, work created for public broadcasts like this need to appeal to as many people as possible - something I need to consider for my own work.
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