For the company branding, much as I did in responsive for the WHISTLES Presentation Boards - I wanted to show how the branding could potentially look like without physically making the product. There are a lot of reasons for this - a lot involving time, as at this stage of the project I wouldn't have time to send off for things like custom pencils & notepads, and also because I largely wanted to focus on the actual 'brand' itself as the product i'm producing next to the posters.
Again - feedback for the proposed brand I had was positive. People thought it was consistant, and they felt that the branding i'd created had the right tone for what I was 'pitching'. It was suggested that I make the final Presentation board of the website look more like a 'website', by including things like a URL bar and a cursor, so thats probably an amendment i'll make for the final A2 boards.
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