This session was designed to help us analyse and break down the inital briefs we'd brought in - as well as get to the bottom of exactly it was we wanted to get out of the year as a whole.
Being level 6, and our last year on the course it all felt very intimidating! But breaking our goals down into various lists of five was really helpful. It also meant that we could pick the briefs that helped us meet these lists of five the most, and identify which ones we might want to bin instead.
Being level 6, and our last year on the course it all felt very intimidating! But breaking our goals down into various lists of five was really helpful. It also meant that we could pick the briefs that helped us meet these lists of five the most, and identify which ones we might want to bin instead.
You can find the 6 original briefs I brought in, with summaries here!
Another really important and informative exercise we did involved breaking the briefs down according to the 'type' of work they were. The 4 categories were Responsive briefs (competition & live briefs, like what we did in Level 5), One-A-Week brief, Authorial/Process Briefs, and what fred has dubbed as 'Big Kahuna' Briefs.
- Responsive briefs were pretty straightforward, and we'd analysed the pro's and cons of doing these last year throughout the responsive module.
- One-A-Week's prove great for building big bodies of work over a period of weeks - so little and often, which requires consistency and commitment, but also means you end up with a lot of work for relatively less time & energy resources (plus it shows companies that you can commit to weekly projects, and are good for meeting tight deadlines)
- Authorial/Process driven briefs fell under work that was designed to improve certain aspects of your work (so for example, the end product could be a series of paintings of buildings) - or reportage-based illustrations wherein the content is determined and written by you. A lot of people seemed keen on these, especially since they're very self-driven but they also run the risk of existing in somewhat of a bubble - so people agreed that these kind of briefs would still need an end-goal of some kind to reach for.
- Big Kahuna briefs were loosely described as being a 'dream brief' - i.e, the one brief you've always wanted to do, but could be too time consuming/too techincally difficult/not financially/time viable enough. These are BIG briefs, I.e - A whole animation, or a fully published kids book/comic book.
Breaking the briefs we'd brought in down into these sections was really helpful. It was also really useful for identifying when in the year we might be able to take on particular briefs; so because CoP3 is a big focus in the first semester, smaller responsive and one-a-week briefs could be more suitable for then. Whereas post christmas, second semester is a lot more open and therefore suitable for bigger, more ambitious projects.
This has helped me focus a lot of what i'm wanting to do. Plus, looking at what other people have brought in has helped me to identify other briefs that I might be more interested in doing - which is going to become more useful for my Statement of Intent.
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