OUIL403 Visual Skills SB3 - Ideas continued

After the idea generating exercise we did with Fred, we then had the week to come up with a variety of concepts and solutions to the article we'd been given. I find that the A1 plan sheets work for getting down lots of ideas very quickly - the only problem with this brief is that because our required formats are not A-sized, I now have to go and see how many ways these ideas work in he confines of the given dimensions, something that was pulled up in the concept crit we had off the back of these. 

Feedback in the crit about my ideas was positive, people liked the shocking tone that a lot of the thumbs had as they felt they reflected the tone of disgust and despair the writer created within the article. Feedback on the colour choices was also positive - people liked the use of green because not only did it represent Paddy Power as a company it also brings about thoughts of money which was also a relevant theme within the article; they also liked my use of photocopied photographs as a texture - making high rise flats out of photocopied images of money, and suggested it be something I experiment with when going on to develop it more. 

Strongest concepts seemed definitely to be the simpler, more direct ones - the really grotesque ones in particular, people reaching out of piles of bones, the people-as-fast-food analogy etc... I definitely want to capitalise on this vileness when I go on to develop the ideas more.

The next exercise we did with Fred was to look at how the composition of our images can effect the message they send out to the viewer. We were asked to pick one element and draw it a series of times in different ways to see how it affected our view of it.

 We then repeated the exercise again, looking at how size and scale affects our perception of an idea. What message does a giant pair of fancy shoes say in comparison to a pair in the distance? 

 I found that giving something as a scale comparison also made a difference to our perception of it. Adding tiny people next to a giant shoe instantly brings about themes of oppression and dominance.

 We were then asked to take one of our previous landscape compositions and turn it into a vertical format to see if it worked any better. Again, much like making the shoes massive, making the hands and arms big and long slamming down upon a crowd of tiny hands gave off the same vibe of power and hierarchy, something that will pay off well when I start to look at and develop my final pieces.