Sunday, 27 April 2014

OUIL406 Visual Communications SB2 - "Greetings From" Visual Research for the London Underground









An enormously functional and Iconic part of london, the Tube system is a vital part of the inner workings of london city centre. Much like the metro's Art nouveau signage, the underground map is an iconic piece of design - as recognisable to london as the Big ben, or the red double-deckers.












The tunnels of the tube line are particularly circular - which is what coined them the name "tube". A lot of the older tube lines have elaborately patterned tiled work in them, which allowed people who couldn't read to identify what platform they needed to get off on.




 Much in a similar way, the inside of the tube trains correspond to what line you happen to be travelling on. The centre handrails are the colour of the line, and the seat patterns coincide with them. The most famous of which happens to be the new Central Line pattern.


Key visual stuff for the Tube

  • The famous London underground map
  • Circular tunnels
  • Colour co-ordinated seat patterns and interiors
  • Red white and blue trains to go with the red white and blue logo.




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