Humans of leeds is a blog group online that works much the same way as Humans of New York do. They take photographs of people walking around leeds ask them to tell them a little bit about themselves. The site is well frequented and viewed by people from around the city, and they recently put a call out for creatives to create their Facebook Branding. The branding is planned to change each month to showcase a different variety of creatives in the city.
The brief was to create an identity that focused on the city and the people living in it. There were no constraints in terms of the colour scheme - only that the eventual dimensions of the images had to be suitable for use as a Profile Picture and a Cover Photo.
This was the intial pitch board I sent to them for the ideas. They were really impressed with what I sent over - and liked the idea of having the colour scheme suit the various sports teams within the city, but asked me to tweak them to be more in key with the true colours. They liked the speech-bubble profile picture, and the idea on the first page with broadcasting tower in the background - but asked me to add more iconic buildings into the background the skyline. The final end product looked like this:
I preferred the original colour scheme, but Z (the person who runs the group) was really happy with it. This all should go up on their page from May onwards.
I really enjoyed doing this actually, because it was nice to do something that was themed around leeds - I also think that this is probably one of my better and most refined all-round project i've done to date, and I felt much more in the 'swing' of designing it than I have in project previously. It should be definately nice to see it in situ!
No comments:
Post a Comment