Sunday, 19 April 2015

OUIL503 Responsive - Lessons From Thoughbubble/Performance Evaluation

(Hollie and Rowena fighting the good fight and manning the table at thoughtbubble)

Overall I made back £20 in sales from thoughtbubble, which made me roughly a £10-15 quid deficit after production costs. It was definately still worth the experience, even though if I choose to do another convention , there would be a lot more that I would do differently:

- I will definately get external printing done over hand-printing everything myself. Whilst dealing with the printing myself knocked the cost down, and was my only real option given the short time frame I was producing everything on the printing outcome wasn't brilliant and could have come out a lot better.

- Definately get everything ready at least a good 2-3 months before the event if possible to avoid last minute production and panic.

- Assess the quality of products on sale and then choose to price everything accordingly. £4 was definately too much for the quality of cat god, people were selling considerably better printed books for less (though cat god sold the best out of all of my books)

- Understand the core attendee of the convention better. Even though it is a 'sequential arts' convention, the main audience of Thoughtbubble is comic fans. I didn't end up selling any running on empty, and nearly all of my purchases came from Cat God, the only actual comic I was selling. I think I would definately create more small things to go alongside the comic - badges, postcards, bookmarks as they were particularly good sellers through the weekend too. 

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