The Problems I aim to solve are…..
1. MOO's audience range - far too small and niche when other companies like Vistaprint do a similar service much cheaper
2. Awareness of the company and the brand
3. The fact that many people don't know how good design can improve their business
In order to solve these problems I will…
1. Create a solution that appeals to not only their core audience, but to new audiences they previously might have overlooked
2. Promote MOO as a company and the services they provide
3. Create something that shows viewers all of the things well designed products can do.
I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)
1. The message of 'Design works wonders'
2. Fun & Friendliness
3. Reliability and open-ness
To an audience of ….. (name 3 characteristics)
1. Small service-sector independant business owners
2. Creative practitioners
3. Young entrepeneurs.
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