Now that my plans had changed, I started drafting up ideas for I wanted my fictional 'organisation' to be about. Whilst there is a lot of technical research that has to be done to make things like this feasible - as was shown from our Lifes a Pitch! Brief in our OUIL502 module, for the purpose of this module I wanted to focus more on it as a brand project with the option of exploring it more seriously and professionally further down the line.
I wanted the organisation/company to be something that runs workshops and creates campaigns - using hands-on activities in conjunction with more 2d design & campaigns to help educate people about topics. For future points in time, im interested in giving it a community focus - particularly helping areas where arts resources are scarce. However, given that the focus of the work I've done this module has been in plastic, the environment and the importance of recycling, I decided that any initial 'campaign' I created under the company name would focus on these topics.
I started playing with different names - stuff like 'arty hands', but given that I wanted it to have a more information-based purpose aside from arty workshops, I thought something like 'Lightbulb' would be more suitable - since it rings up more ideas about linking ideas and thoughts to things.
Here I was playing with initial doodles, as well as generally thinking about a proper brand rationale. I really liked the light bulb motif as a sort of logo, so I decided to take it and develop it further.
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