Continuing from the inital 'lightbulb' sketches, here I was trying out potential slogans, and seeing how it would work on material like business cards. I liked the sort of sketchy, immediate appearance of the inital drawings, since I think it tells you more about 'ideas' than something too crisp and graphical looking would - I also liked the hand-drawn type (a commonly used thing in my work anyway) for the same reason. So I went to town and tried to come up with as many quick visual takes on the light bulb i'd drawn as I could.
I didn't want to use an analogously-created logo as a final thing, since the nature of analogue files scanned in aren't really suitable for use in logos. So, after my previous experimentation with textured brushes digitally, I decided to find one in my brush packs that would recreate the same sort of look I'd been getting with the marker pens in my book. This is what I came up with:
I found that when doing it digitally, the black was a little bit /too/ harsh so the darker stroke colour here is now a very dark brown/sepia instead, which I think makes it pop a lot better.
I was pleased with the outcome of this! Its the first logo i've done in a while that hasn't looked too 'stiff' or too graphic-based, and I think it captures the tone of voice I wanted it to have perfectly.
No comments:
Post a Comment